
A studio where behaviour is the focus and the craft
We’re led by Lauren Kelly.


BehaviourStudio started in 2015.
At the time, behavioural science wasn’t widely taught and it wasn’t commonly used in product, service, or culture work.
Most teams still had the same challenge: they could see that people were the hard part, but they didn’t have a practical way to work with behaviour without turning it into jargon or guesswork.
So we built a studio around one simple idea: use behavioural science in a way that helps real people do real things, more reliably.
We learned by working hands-on with clients and running experiments in real conditions.
We would take an idea, turn it into something usable, try it with a team, watch what happened, and rebuild it until it worked better in practice. Over time, that became a repeatable method we now teach and use in every project.
We call it Behaviour Thinking®.












Over the last decade-plus, we've done a lot:
worked with two governments
created two university courses on behavioural design
built tools used by creatives in more than a dozen countries
developed IP that companies have paid for and used
contributed to psychology studies
trained design teams and agencies to craft with behaviour
had work featured on national TV in Hungary and Slovenia
spoken on many stages internationally
and most importantly...
done work we are proud of
We believe
Behavioural science is most useful when it lives in practical settings: meeting rooms, studios, classrooms, and busy teams.
If it can’t be used in the flow of work, it doesn’t help for long. Our job is to translate the thinking into things people can actually use.
With thanks to our clients
Corporate & Enterprise
Meta • PwC • Accenture • Infosys Consulting • A1 • Microsoft
Public Sector & NGOs
World Economic Forum • DWP • British Government's Equalities Office • Estonian Government's Innovation Office • ISeeChange
Design, Innovation & Change Agencies
Mima • Coop Digital • Coop Sweden
Educational Institutions
Hyper Island • Politechnico di Milano • Manchester Met University • Estonian Academy of Arts • D&AD
Speaking
UXLX, PwC Change Conference (twice), WUD, Estonia (twice), Whext, SEMPL, BrandFestival, Golden Drum, Service Design Network, People of Research
Let's work together
If you’re building something new, or trying to make something important work better in the real week, we’d love to hear what’s going on.
Get in touch
hello@behaviour.studio
© 2026, BehaviourStudio All rights reserved. Behaviour Thinking is a registered trademark of BehaviourStudio.
Got a strategy that needs to survive the week?
hello@behaviour.studio
Behaviour Studio is a behaviour-first studio making your strategy Monday-proof.
