When values drift from monday morning
World Economic Forum In Partnership with Accenture
WORK
Lauren Kelly
When values drift from monday morning
SNAPSHOT
The World Economic Forum and Accenture were building a framework for sustainable leadership. They had the diagnostic. The harder part was turning values like empathy and openness into something that still shows up on a busy Monday.
We partnered with Accenture on the behavioural work for the "Emotion & Intuition" element of the framework. Supporting ten high-growth startups to spot where values slip in day-to-day decisions, then co-design routines that make them easier to live. The focus wasn’t the big set pieces like strategy sessions or town halls. It was the small, repeated moments that quietly set the tone.
With Pano AI, we mapped where culture was being made or lost: team meetings where someone struggled but stayed quiet, one-to-ones where leaders jumped to solutions too quickly, hiring conversations where empathy was praised in theory but missing from the process. Then we built routines that fitted what the team already did to made empathy visible and measurable.
World Economic Forum
In partnership with Accenture
Team Behaviour Sprint

Founders can describe the culture they want in perfect language: empathetic, sustainable, human-centred. Then you ask how those values show up on a regular Tuesday and things go quiet.
The World Economic Forum in partnership with Accenture were exploring this as part of a wider project on sustainable leadership. They had built the diagnostic framework. What they wanted next was the hard bit: turning values into behaviours teams could run when the week gets busy.
So we worked directly with ten high-growth startups. The brief was simple. Find where values slip in real work, then design routines that make them easier to live.
“It cut through the hesitation and gave us actions we could use straight away.”
Arvind Satyam
Chief Commercial Officer, Pano AI
View more work
© 2026, BehaviourStudio All rights reserved. Behaviour Thinking is a registered trademark of BehaviourStudio.
Behaviour Studio is a behaviour-first studio making your strategy Monday-proof.
Work with us
Behaviour Sprint
Behaviour Builds
Case studies
Insights
About
Contact
Behaviour Thinking
Get in touch
hello@behaviour.studio
LinkedIn
Where we are
Based in Manchester, UK.
Work delivered UK and Europe.
