April 8, 2018 - No Comments!

What does green Coca Cola teach us about the Stroop Effect?

If I said ‘Coca-Cola’ what colour immediately comes to mind?

The highly iconic Coca-Cola red.

In 2013 Coca-Cola introduced their new Coca-Cola Life range, a brand using only green. This gives an interesting opportunity to observe a globally recognised brand and colour association and turn it on its head.
In effect, creating the Stroop Effect on a mass scale.

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Published by: Dura in Design psychology