People are complicated.
We know we should go to the gym, but don't.
We know we should save more, but don't.
We know we should turn off the lights, but don't.
We know, but we don't.
This leaves a gap. A gap in our own behaviour, our intentions and our actions.
These gaps emerge across design, business and our wider human behaviour.
Reflected in mismatched engagement data, a new product feature that didn't work as intended, missed opportunities and the wider societal problems we see in health, wealth and sustainability.
We need to think differently about problem-solving and the product, service and design cycle. Putting people's behaviour first.
That's where we start. We look at people. People as customers, patients, workers, savers, learners. Using all the wealth and knowledge from the behavioural sciences to understand, diagnose and create psychologically charged solutions at scale. Creating solutions that get people from their intentionto action.
From we know, to we do.
We've worked on projects including; showcasing the reasons behind and impact of the Gender Pay Gap in the UK with the British Government’s Equalities Office. Supported the Estonian Government through our Behaviour Sprint to focus on, and implement behavioural insights to positively change people's behaviour. Working on challenges including nudging anti-vaxxers, increasing police referrals to support services and reducing anti-social behaviours in youth offenders. We've decoded IQ for a joint project between MIT and Union College and helped Microsoft support business learning through their Dynamics and Surestep brands.
We talk about and share the power of Behavioural Insights. Speaking at advertising company FITCH, Innovation hub InVision LABS and with the design team at Studio Output.